An SSE campaign to their promote green energy.

I art directed and designed a range of printed assets, working alongside a fantastic copywriter. 

Developing and following the existing SSE guidelines, I created several key visuals. These visuals were then adapted to various DMs and poster formats. Which highlighted the SSE green energy benefits in a visually appealing, clear and easily scannable way. 

The project involved layout design, retouching, illustration and adding the all important SSE neon effect to lift key details.