LUCY AIRD

Award-winning,

lead Art Director
& Graphic Designer, specialising
in integrated campaigns

17 years' experience in advertising, marketing agencies and big tech companies. Highly experienced freelancer and contractor, based in London.

Loves problem-solving and pushing the brief to get the most innovative and eye-catching solution for brands.

Uses extensive experience, expertise, thinking, skills and craft to deliver beautiful and effective products in digital and print.

APPLICATIONS

+ Photoshop

+ Illustrator

+ InDesign

+ XD

+ Sketch

+ Powerpoint

SKILLSET

+ Art Direction

+ Campaigns

+ Ideation

+ Scamping

DIGITAL

+ Responsive websites

+ Responsive emails

+ Landing pages

PRINT

+ Billboards

+ Posters

+ Concepting

+ Photoshoots

+ Branding

+ Mentoring

+ Microsites

+ Display banners

+ Social posts

+ Banners

+ Mailers

+ Key visuals

+ Retouching

+ Presentations

+ Presenting

+ Website banners

+ Infographics

+ Apps


+ Leaflets

+ Postcards

AGENCY & In-House roles

+ Wunderman Thompson

+ MRM UK

+ Amazon

+ RAPP

+ Oliver

+ VML

+ Proximity London

+ McCann

+ TMW

+ McCann

+ AMV BBDO

+ even more

BRANDS

+ Aquafresh

+ Bank of Scotland

+ BBC

+ BT

+ Cazoo

+ Colgate

+ Disney

+ EE

+ GSK

+ Ikea

+ Ingka

+ Lloyds Bank

+ Microsoft

+ Samsung

+ Schar

+ Shell

+ Skoda

+ Subway

+ Superdrug

+ VW
+ many more

Awards

Purpose Awards 2022 Winner: Brand Led – Best Environmental Cause Campaign for IKEA at RAPP.


Cannes Lions 2021 Silver: Typography for IKEA Soffa Sans (Stage 2) at RAPP


DMA 2019 Gold: Best Design / Art Direction for IKEA Soffa Sans at Proximity London


DMA 2019 Gold: Best Use of Social Media for IKEA at Proximity London


DMA 2019 Bronze: Best Creative Solution for IKEA at Proximity London

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