Kungens Kurva rebranded under their new name – Livat.

Livat is home to the biggest IKEA in the world, and the new branding breath new life into the store.

“Livat” is a Swedish word meaning a 'lively happening' or 'a bustling gathering' and the new brand certainly delivered on this.

I designed to new branding guidelines developed for the relaunch, which really helped enliven the photography and create impactful key visuals for both print and social. For each key visual I wove in the brand 'dynamic stroke' through retouching, which wrapped around oversized chunky headlines in a dreamy bespoke font. The the overall effect was inviting, playful and lively. 

I worked with a fantastic creative team at WT who sourced beautiful imagery, and provided witty and upbeat copy to make my life a breeze.