LUCY AIRD

Microsoft Azure SAP

CLIENT

Microsoft


AGENCY

MRM


MY ROLE

+ Key visuals

+ Retouching

+ Layout 

+ Asset production
+ Social


Targetted campaign promoting Microsoft Azure SAP. The concept visualises how SAP helps business sectors create, deploy, and manage applications in the cloud  effectively. And, how business can grow through the use of SAP. 


A project created by the Team at MRM, I was bought in at later stages to help create rapid protypes of several key visuals for animation. I really enjoyed the speed at which this project went, and it was a fantastic challenge to put together all these images of objects and make them unified and 'real' using lighting, colour edits and masks. To make the concept work, the various objects burst from the negative shape of cloud, in a natural and unforced way – also a fun challenge. In the later stages, I also helped to create the marketing collateral for the website and social posts.


I helped develop several key visuals to promote various sectors – Retail, Public, Manufacturing, and also specifically for brands such as Carhartt and NBA.

branded

Examples of the key visual identity flexing to specific brands.

NBA
NBA
CARHARTT
CARHARTT

Copyright © All Rights Reserved